Informational Webinar: 

How Verizon, AT&T, and T-Mobile's new automated SMS rule changes impact direct selling companies and what you need to implement by June 1st 2021





February 24, 2021

1:00 pm EST (GMT -5)

30 minutes plus Q&A

NOTE: a recording will be provided to all registrants

Register Now

Join this webinar to learn exactly:

  • What the new rules changes are
  • How it affects your business
  • Your options for automated SMS
  • Important deadlines
  • Guidelines to follow

In the US, many direct selling companies rely on sending automated SMS messages to their distributors and customers, and rightly so—SMS enjoys a 98% open rate with 90% of the messages read in the first three minutes. 

But due to increasing abuse of this channel by overzealous marketers, the major carriers (Verizon, AT&T and T-Mobile) have announced new regulations that represent a major change in how automated SMS messages are to be administered.

These changes affect both shortcodes and 10-digit long code messages, pricing, rate limits, and will introduce a Trust score that will enable or limit what a company can do.



Mobile Coach is the leading authoring platform for programmatic chatbots for the enterprise with many of its clients utilizing SMS as a preferred chatbot and messaging channel. Visit us at

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